In-depth Networking
At yesterday’s alumni meeting, experts from various fields came together – but one topic dominated the discussion: How does one stay oriented in a world of oversupply? In his keynote speech:
“In times of Airbnb and co: Why do we still need a hotel group today that champions hotels with strong identities?” Janik Tapella highlighted the paradox of the travel industry: While options are endlessly available today, genuine trust and recognizable quality are becoming scarce commodities.
The Hotel Group as Curator
The core message was clear: Our hotel group sees itself not merely as a database, but as an active curator. We are committed to showcasing Swiss hospitality for what it is – a seal of quality for reliability and excellence. Among academics and executives from various industries, it became clear that the longing for clarity and authentic identity extends far beyond tourism.
Tangible Identity
The subsequent debate illustrated how this visibility translates into practice, using one of our distinguished members as an example: the Grand Hotel National Luzern. Although the establishment was only present in spirit that evening, the presentation of its history and positioning sparked a lively discussion about the value of tradition and modernity.
This example underscores our central commitment: We make our member hotels present in the minds of a discerning target audience. We ensure that they are talked about – not as one option among many, but as the right choice.
Evening's Conclusion
The exchange showed: If we boldly put forward the stories of our establishments and the values of Swiss hospitality, we gain not only attention, but also attractiveness. We make quality comparable – and thus our members the first point of contact for all who seek something special.