Club GRAND HÔTEL & PALACE
Successes
What has the Grand Hôtel & Palace Club achieved?
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Until the mid-80s of the last century, countless Grand and Palace Hotels had disappeared in Switzerland. Former Grand and Palace Hotels no longer dare to use these venerable names. Since the existence and also through the initiative of our hotel group, we have noticed a trend reversal.
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The fact that the former Grandhotel Giessbach, known for decades as the Parkhotel, was renamed the Grandhotel Giessbach on our initiative is without doubt the greatest success of our hotel group to date. Thousands of shareholders and members of the Giessbach Fondation will also visit other Grand- and Palace Hotels. The wave of nostalgia has also contributed to these hotels being trendy again.
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Likewise, the Mürren Palace, which for years was called Hotel Mürren, dares to bear its venerable name. Unfortunately, it is temporary closed at the moment.
Fortunately, there are indeed some new hotels that have chosen the name Grand Hotel or Palace since the trend reversal described above, such as the Grand Hôtel Les Endroits in La Chaux-de-Fonds, the Kameha Grand in Zurich, the Grandhotel Schönegg in Zermatt.
In recent years, some existing hotels have also chosen the name Grand Hotel or Palace again, such the Hotel Les Trois Rois in Basel, now called Grand Hotel Les Trois Rois, the Hôtel du Golf & Sports in Crans, now called Grand Hôtel du Golf & Palace, and the Europäischer Hof in Engelberg, now called Kempinski Palace Engelberg. In Geneva, the former Nova Hilton is now called Fairmont Grand Hotel Geneva and in Yverdon-les-Bains, the Grand Hôtel, which had been closed for years, shines in new splendour. Congratulations!