Grand and palace hotels stand for history, values, and a form of hospitality that cannot simply be reinvented. Nevertheless, these establishments must prove themselves today. This is precisely where Club Grand Hôtel & Palace comes in. Janik Tapella, the hotel group’s new COO, explains why tradition is not a step backwards for him and why digital channels represent a genuine opportunity for historic establishments.
Janik Tapella, you are 20—what motivates you to get involved in the tradition-rich Club Grand Hôtel & Palace?
I want to preserve something that can easily be lost in today’s fast-paced world: our establishments stand for history, quality, and a hospitality that has grown over time. That cannot simply be reinvented. These values must not ossify into something museum-like; they must be carried forward as a living foundation.
The establishments are well positioned. Is the Club still needed at all today?
Yes, absolutely, because thanks to the work of our founders, the term “grand hotel” is once again firmly established as a mark of quality.
Yes, absolutely, because thanks to the work of our founders, the term “grand hotel” is once again firmly established as a mark of quality.
I will start with the opportunities: our members benefit from loyal returning guests. Values such as quality, tradition, and personal contact contribute to long-term success. However, risks arise when economic pressure increases—as is currently happening with rising costs for skilled staff, energy, and digitalisation. There are also risks when interest in history declines. As a hotel group, we see it as our responsibility to actively counter this loss of identity and to deploy all available resources to preserve this cultural heritage.
What concrete benefits does the Club offer its members?
A key element is our extensive historical archive, which is open to all members. They can use it to explore their identity and for marketing purposes. In addition, there is our presence on social media. We see platforms such as Instagram or TikTok as an opportunity to tell stories where new generations are listening. The aim is greater visibility and to reach new guests, without diluting the establishments’ identity.
How should the Club continue to develop?
In the medium term, the focus is on expanding our brand presence and maintaining a consistent presence across all channels. In the long term, we want to further expand our network and deploy our services in a way that is efficient and meaningful for all members.
What responsibility do grand hotels bear for Switzerland’s image as a travel destination?
To me, grand hotels are more than buildings or brands. They are places of memory, shaped by people over generations. These establishments have helped shape Switzerland’s image. Our vision is to give this heritage a strong voice in the future as well.